Microsoft Publishes Sexist Form Letter To Help Dudes Convince Women To Let Them Buy An Xbox One
Today Microsoft released a form letter essentially created for men to send to women, encouraging their partners to let them buy an Xbox One console, as the new device will be great for both of them.
The letter, which can be customized slightly, is incredibly bad, playing to ridiculous male and female gender stereotypes. It presumes that women don’t like sports or play video games and need to be condescended into technology purchase decisions by their male partners as they oh-so-certainly couldn’t come to those conclusions on their own!
After all, women and technology, amirite?
Holy hell, Microsoft. I know that young male gamers can be a touch on the ignorant side when it comes to gender equality, but from a company worth more than $300 billion, and with better-than-normal female representation in its senior leadership, producing something this sexist and ignorant is an incredible disappointment and shame.
Propagating sexist stereotypes isn’t something to be tolerated. What’s almost incredible in the letter (before its language is potentially shaken up by the user) is that it manages to be directly sexist in implication, using loaded language like “honey” and comments on the physical appearance of the unnamed recipient, while eliding direct indication of gender. But it’s there. If you can’t see it, open your eyes.
This from a company that managed to come out on the right side of history on gay rights in Washington. The letter is also stridently heteronormative. Its almost oppressively straight tone is off-key from a company such as Microsoft, which has a large LGBT workforce. You almost want to wonder what’s up over in Xbox-land.
For flavor, a few quotes:
Hey honey, Not sure if you’ve heard, but Xbox One is now available.
After all, women don’t follow news, let alone technology news, and so how could she know! Time to let her in on the secrets of little boxes with blinky lights!
Maybe you don’t LOVE games like I do, but there’s really something for everyone. […] You love movies and I love football. Well, with the Xbox One, we can love both.
Again, women don’t play games. Ever. And apparently don’t like football. But they do love those movies! You know, the ones with the actors and actresses they read about in their fluffy women’s magazines! The sort of magazines that never discuss technology, of course. We know that as we’ve already established that the women this letter is for have never heard of the word “Xbox” before!
We can talk on Skype with your favorite sister whom, of course, I love dearly.
Because men don’t have close family! That’s for women! And dear heavens if men have, you know feelings and all that. Those are for women! And fine dear we can talk to your goddamn sister so long as I get Man Time later to shoot things. Pew, pew, pew, woman.
So what do you say? Let’s be like an awesome movie montage-just me, you, and my [the my is crossed out] our Xbox One-together at last.
Again, women don’t own consoles! Silly women!
P.S. Did I mention how beautiful you are? And how I really appreciate that you love me more than anything?
Microsoft, did I mention how stupid this letter is and how much respect for you I just lost?
The Xbone Zone strikes again and this time they’re dousing themselves in gasoline and lighting themselves ablaze.
I’d literally be ashamed to own one of these consoles at this point, and my resolve to get away from anything Microsoft has only gotten more intense.
I am so done I am going completely PC goodbYE
Idk what the hell is going on in the Xbox division of Microsoft
I still like Microsoft but the Xbox team has just been ridiculous lately, wth
A question I’ve asked a lot lately. There’s no hope in it, of course, but we fight as well have fun enforcing this “I got a letter, and the letter says I’m going to die” standard as the new one. We go down punching.
how about, you spend five minutes to ask your parents or any other adult figure in your life?!?!?
Or books. Apparently books dont exist anymore.
The problem is that we are not learning a lot of thing we’re really going to use in our lives.
Because it’s so much more important for kids to learn polar coordinates and the symbolism of Moby Dick, amirite?
Anyway, what are kids without responsible parents or other adult figures in their lives supposed to do, huh?
- $3.98 for natural disaster relief through FEMA
- $6.96 for welfare
- $22.88 for unemployment
- $36.82 for food stamps through SNAP
- $43.78 for retirement/disability for government workers (civilian/military)
- $235.81 for YOUR Medicare
- $247.75 for defense
- and $4,000.00 for corporate subsidies
Are you sure you are pissed off at the right people?
The American “tax problem” in list form
[leaves this here and backs away]
I was literally just thinking about how, when I was younger, I had so much more energy for doing research and writing about complicated topics. I think all those years of school being the #1 priority in my life slowly rewired my brain to categorize reading and studying and writing as work, whereas when I was a kid, it was just fun.
I’ve discovered in myself a lurking terror of having a career where I’m required to write about complex stuff all day long, which has pretty much fucked up all the life plans I’ve ever made. I think I was actually happier scrubbing floors at the hostel than I would be writing about international relations these days.
It’s completely fucked me up. I don’t know when I got so burned out. I don’t feel like the little girl who once wrote a paper about Estonia for fun anymore, but I don’t know how to be anyone else.
Sara McKenna, a former Marine, became pregnant during a brief relationship with Bode Miller, an Olympic skier. While seven months pregnant, she moved from California to New York to go to school, leading a judge to scold her for “virtually absconding with her fetus.” Now, the fight for custody of their son has become “a closely watched legal battle over the rights of pregnant women to travel and make life choices.” (via bebinn)
"APPROPRIATION OF THE CHILD WHILE IN UTERO"
MOTHERFUCKER YOU CANNOT APPROPRIATE SOMETHING THAT LIVES INSIDE YOUR BODY
I am going to figuratively cry if I can’t get the video of Alison trying to teach a bunch of young’uns how to sing.
I wish AKUS had a big fandom so that nothing would ever get missed and we weren’t always trying to track stuff down by ourselves.
*petulantly watches Saturday Night Live and waits for the Doctor Who special WHICH WAS WELL PUBLICIZED IN ADVANCE to start*